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What began as a mother's mission to help her ill daughter has become the #1 trusted oral care brand by dental professionals

Your Smile. Your Choice

Different premium innovative formula. One exceptional standard of care.
professional elite
Super Paste Perio

Super Paste Perio

nHAp + Fluoride Toothpaste with Aloe Vera and Calendula, formulated at 10% premium concentration

$28/tube

Up to 40¢/day

$28/tube

Up to 40¢/day

1 flavor
  • Enamel & Dentin Remineralization
  • Gum Tissue Support
  • Targets Harmful Oral Bacteria
  • Ultra-Low Abrasivity
  • SLS-Free Formula
  • Cavity Protection
premium plus
Super Paste

Super Paste

Triple-Protection nHAp + Fluoride Toothpaste, clinically proven to outperform fluoride-alone toothpaste

$26/tube

Up to 37¢/day

$26/tube

Up to 37¢/day

2 flavors
  • Triple-Action Formula
  • Combines nHAp, Fluoride & Xylitol
  • Clinically Proven to Outperform Fluoride-Alone Toothpaste
  • Formulated for High Cavity Risk
  • Patent-Pending Formula
  • Low-Abrasive Daily Protection
premium
Super Paste Ortho

Super Paste Ortho

Triple-Protection Formula with Botanicals for 
Orthodontic Care

$28/tube

Up to 38¢/day

$28/tube

Up to 38¢/day

1 flavor
  • Triple-Protection Formula (Fluoride, 10% nHAp & Xylitol)
  • Dual-Action Enamel Defense
  • Targets Bacteria Around Brackets & Aligners
  • Helps Reduce Plaque Buildup & Decalcification
  • Formulated with Botanicals for Orthodontic Treatment
  • Supports Gum Health During Treatment
professional elite
KeraHAp™ Peptide nHAP

KeraHAp™ Peptide nHAP

Only fluoride-free nHAp toothpaste with naturally derived formula at 10% premium concentration.

$28/tube

Up to 38¢/day

$28/tube

Up to 38¢/day

1 flavor
  • Advanced Peptide Technology
  • Combines Biomimetic Peptides with Premium nHAp
  • Biomimetic Remineralization
  • Eggshell-Derived nHAp
  • Enhanced Mineral Bonding
  • Supports Replenishment of Enamel
  • Guided Crystal Formation
  • Low-Abrasive Daily Protection
premium plus
Eggshell nHAp

Eggshell nHAp

The 1st & Only Naturally Derived nHAp Toothpaste with Premium 10% Eggshell nHAp

$22/tube

Up to 30¢/day

$22/tube

Up to 30¢/day

2 flavors
  • Hypersensitivity Management
  • Eggshell-Derived nHAp
  • Low-abrasion & PH Balanced
  • Supports Oral Microbiome Balance
  • Cleaner Ingredients
PREMIUM
Premium nHAp

Premium nHAp

Only fluoride-free nHAp toothpaste with naturally derived formula at 10% premium concentration.

$18.50/tube

Up to 25¢/day

$18.50/tube

Up to 25¢/day

3 flavors
  • Clinical-level Enamel Remineralization
  • Highest-grade Premium nHAp
  • Oral Microbiome Support
  • Cleaner Ingredients

Choose Your Personalized Formula

Super Paste Perio
Super Paste Perio
Super Paste Triple Protection
Super Paste Triple Protection
Super Paste Ortho
Super Paste Ortho
Best For
Gum health & periodontal care
Cavity protection & enamel strength
Braces & 
aligner care
Fluoride Formula
Fluoride + nHAp with Aloe Vera & Calendula
Fluoride + nHAp
with Xylitol
Fluoride + nHAp
with Xylitol
nHAp Concentration
10%
10%
10%
Proprietary Blend of Essential Oils
Xyl, SLS-Free
Triple Protection
Price
$28.00
Up to 40¢/day
$26.00
Up to 37¢/day
$28.00
Up to 38¢/day
Super Paste Perio
Super Paste Perio
Super Paste Triple Protection
Super Paste Triple Protection
Super Paste Ortho
Super Paste Ortho
Best For
Gum health & periodontal care
Cavity protection & enamel strength
Braces & 
aligner care
Fluoride Formula
Fluoride + nHAp with Aloe Vera & Calendula
Fluoride + nHAp
with Xylitol
Fluoride + nHAp
with Xylitol
nHAp Concentration
10%
10%
10%
Proprietary Blend of Essential Oils
Xyl, SLS-Free
Triple Protection
Price
$28.00
Up to 40¢/day
$26.00
Up to 37¢/day
$28.00
Up to 38¢/day

Choose Your Personalized Formula

Peptide nHAP
Peptide nHAP
Eggshell nHAp
Eggshell nHAp
Premium nHAp
Premium nHAp
Best For
Elite Formula for Maximum protection
Higher performing drive nHAP from Egg
Enamel strength 
& cavity protection
Fluoride Formula
Fluoride-Free nHAp + 
Advanced Peptide Technology
Fluoride-Free Naturally derived 
nHAp from Eggshell
Fluoride-Free 
Premium nHAp
nHAp Concentration
10%+
10%
10%
Proprietary Blend of Essential Oils
Xyl, SLS-Free
Naturally Derived nHAp from Eggshell
Advanced Peptides Tecnology
Price
$28.00
Up to 38¢/day
$22.00
Up to 30¢/day
$18.50
Up to 25¢/day
Peptide nHAP
Peptide nHAP
Eggshell nHAp
Eggshell nHAp
Premium nHAp
Premium nHAp
Best For
Elite Formula for Maximum protection
Higher performing drive nHAP from Egg
Enamel strength 
& cavity protection
Fluoride Formula
Fluoride-Free nHAp + 
Advanced Peptide Technology
Fluoride-Free Naturally derived 
nHAp from Eggshell
Fluoride-Free 
Premium nHAp
nHAp Concentration
10%+
10%
10%
Proprietary Blend of Essential Oils
Xyl, SLS-Free
Naturally Derived nHAp from Eggshell
Advanced Peptides Tecnology
Price
$28.00
Up to 38¢/day
$22.00
Up to 30¢/day
$18.50
Up to 25¢/day
Formula tube 1
Most Advanced
Peptide + nHAp
Biomimetic
Enamel-inspired
Formula tube 2
Best Seller
Eggshell-Derived
Mineral-Rich
Enhanced uptake
Formula tube 3
Premium
Nanohydroxyapatite
Proprietary Oils
Essential oil complex
Formula tube 1
Botanical
Aloe & Calendula
Gum Disease
Periodontal Disease
Formula tube 2
Best Seller
Most trusted
Xylitol
Cavity defense
Formula tube 3
Botanicals
For orthodontic care
Xylitol
Cavity defense
The Dr. Jen Routine

Create Your Daily Routine

1

Before you brush

Mouthrinse
Mouthrinse
The first step. Use it before brushing
Wellness pre-rinse
Wellness pre-rinse
$28.00
2

Brush

Super Paste
Super Paste
Our fluoride nanohydroxyapatite formula
Super Paste
Super Paste
$26.00
3

Finish

Floss
Floss
Clean between, every day
Silk floss
Silk floss
$8.00
The Dr. Jen Routine

Create Your Daily Routine

1

Before you brush

Mouthrinse
Mouthrinse
The first step. Use it before brushing
Wellness pre-rinse
Wellness pre-rinse
$28.00
2

Brush

Eggshell nHAp Toothpaste
Eggshell nHAp Toothpaste
Our fluoride-free nanohydroxyapatite formula
Eggshell 10% Premium nHAp Toothpaste
Eggshell 10% Premium nHAp Toothpaste
$22.00
3

Finish

Floss
Floss
Clean between, every day
Silk floss
Silk floss
$8.00

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