- Third-party tested for lead, arsenic, and cadmium.
- Formulas contain premium-grade nano-hydroxyapatite crystals sourced from leading producers across the world.
- Made by a practicing dentist with more than 20 years of experience in private practice.
- No SLS (sodium lauryl sulfate), artificial colors or flavors, titanium dioxide, or propylene glycol.
- Low-abrasion ingredients that are gentle on kids' teeth and gums.
- Fun flavors for the whole family.
- Formulas developed after years of research and collaboration with toothpaste chemists.
The Best Kids Toothpaste With Cleaner Ingredients
Our formulas are thoughtfully developed with high-quality ingredients that support growing teeth and a healthier oral microbiome.
Clinical-Grade 10% Nano-Hydroxyapatite
Developing teeth need exceptional care. That's why Dr. Jen's toothpastes contain 10% high-purity nano-hydroxyapatite (nHAp), a mineral that closely resembles the hydroxyapatite naturally found in tooth enamel.
According to a review on nano-hydroxyapatite (nHAp) in the remineralization of early dental caries, 10% nHAp can support mineral uptake. Our nano-hydroxyapatite toothpastes are a good option for stronger and healthier teeth.
100% SLS-Free for Gentle Brushing
Traditional toothpastes contain Sodium Lauryl Sulfate (SLS), a foaming agent that can irritate sensitive oral tissues and may contribute to canker sores in some people. We offer SLS-free toothpastes, which can be helpful for children with delicate gums or a history of mouth tissue irritation. Our formulas are gentle and effective.
Third-Party Tested for Trace Lead
Naturally sourced minerals can contain trace elements, including lead. Our toothpastes are third-party tested, with results showing a measured lead concentration of just 0.2 parts per million (ppm). That's 50 times lower than the FDA's recommended maximum of 10 ppm for lead impurities.
No Petroleum-Based Additives or Artificial Dyes
Dr. Jen's toothpastes are free from propylene glycol, titanium dioxide, artificial colors, and synthetic dyes. We use botanicals such as aloe vera and calendula, which soothe delicate oral tissues and help reduce swelling around gums.
Delicious Flavors
Dr. Jen's childrens toothpaste contains xylitol, a naturally occurring sweetener that helps support an oral environment that’s less favorable to harmful bacteria. Xylitol also gives our toothpastes a pleasant sweetness. We offer fruit and mint flavors, such as strawberry and watermelon.
Toothpaste Options for Kids & the Whole Family
Dr. Jen Natural toothpastes are recommended for children aged six and up. We offer fluoride toothpastes that help protect the enamel and fluoride-free options that help support remineralization. Shop your ideal formula, including:
- Super Paste Perio: A good option for older kids or family members dealing with gum disease. The Perio Paste contains fluoride that helps with remineralization, plus aloe vera and calendula to calm tissue irritation.
- Premium Fluoride-Free: Contains high-purity nHAp that matches natural enamel pores and penetrates beneath the tooth surface to support mineral uptake. We offer multiple options, including the 3-Pack Travel Size Strawberry, perfect for adventurous families on summer vacations.
- Eggshell Formula: The world's first naturally derived 10% nano-hydroxyapatite toothpaste sourced from eggshells. Our eggshell toothpaste helps supply trace minerals such as magnesium, zinc, iron, and silicon to the enamel.
Not sure which is the best toothpaste for kids in your house? Take our formula quiz to find out!
A Mother’s Love Behind Every Smile
Dr. Jen’s commitment to creating gentler oral care began with a deeply personal experience. Her daughter was just months away from starting dental school when an infection from a fractured tooth led to serious complications and a lengthy hospital stay.
When her daughter finally returned home to recover, doctors advised Dr. Jen to examine every product her family used, including their toothpaste, for ingredients that could cause irritation or affect the healing process.
As an engineer and practicing dentist, Dr. Jen was determined to create something better. She began developing gentle oral care formulas made with clean ingredients.
What started as one mother's determination to protect her daughter grew into a mission to help families care for their smiles. Today, that same love and attention goes into Dr. Jen's kids' toothpaste.
Frequently Asked Questions
What Age Can Kids Start Using Dr. Jen’s Toothpaste?
We recommend our formulas for ages six and up. Dr. Jen Natural toothpastes contain nano-hydroxyapatite, which is formulated to support optimal enamel health. Consult a dental care professional about oral care for children ages five and under or if your child is unable to spit out toothpaste.
Can the Whole Family Use the Same Toothpaste?
Adults and children aged six and up can use our toothpastes every day. They contain cleaner ingredients that soothe sensitive mouth tissues and nHAp, which, according to a comparative evaluation of three remineralization agents, supports remineralization and helps in the formation of a new enamel layer. Our toothpastes also come in fruit and mint flavors that the whole family can enjoy.
Can Children Use Fluoride-Free Toothpastes?
Our fluoride free formulas are great for older kids. They contain nHAp crystals that penetrate the tooth surface to support remineralization and fill micro-fissures on the surfaces for a brighter smile. Children below six tend to swallow more toothpaste and need supervision when brushing, so we recommend speaking to your dentist if you have kids aged five and below for the best oral care products.
Reference List
- Ajay Reddy Mareddy, Reddy VN, Done V, Tarannum Rehaman, Gadekar T, Raj M. Comparative Evaluation of Three Remineralization Agents—Bioactive Glass, Nanohydroxyapatite and Casein Phosphopeptide-amorphous Calcium Phosphate Fluoride-based Slurry on Enamel Erosion of Primary Teeth: An In Vitro Study. International Journal of Clinical Pediatric Dentistry. 2025;18(4):425-430.
- Anil A, Ibraheem WI, Meshni AA, Preethanath RS, Anil S. Nano-Hydroxyapatite (nHAp) in the Remineralization of Early Dental Caries: A Scoping Review. International Journal of Environmental Research and Public Health. 2022;19(9):5629.
