"I've been using Dr. Jen's toothpaste for a few months now, and I've become a SUPER fan of the SUPER paste (as evidenced by the near empty tube). My teeth feel so smooth after brushing and throughout the day. Also, it tastes great and gives teeth an extra sparkle. I'll be continuing to use this awesome toothpaste long-term."
Meet Dr. Jen
Dr. Jennifer Eisenhuth isn’t just someone who got an idea and made a toothpaste—she is a highly trained and experienced dental professional. She graduated from the University of Minnesota Medical School in 1994 at the top of her class and earned the Minnesota Association of Orthodontic Achievement Award. She then began her residency in orthodontics at the University of Minnesota, where she earned both a certificate in orthodontics and a Master of Science degree. Since 1996, she has led her own practice, Dr. Jennifer Eisenhuth Orthodontics, where she offers both orthodontic and general dentistry care.
Dr. Jen as spent a lot of time looking for ways to improve the industry she loves – for her patients and family. As a mom of three kids and a dentist, she knows how important it is to provide safe, remineralizing, and healthy products for children’s long-term health and development. This is what started her on the quest to find a remineralizing toothpaste that actually works. After not seeing an adequate remineralizing and healthy toothpaste available, she took on the challenge to satisfy this gap. Bringing in her prior experience as an engineer and working alongside chemists, she created the ultimate remineralizing toothpaste using clinically proven ingredients to strengthen teeth.
—Dr Jen
We Only Use The Best Ingredients
Black Cherry
Provides powerful antioxidants, reduces inflammation
Glycyrrhiza Glaba
Flavors from licorice root
Nano-Hydroxyapatite
Strengthens enamel
Papaya
Provides powerful antioxidants
Peppermint
Flavors
Potassium Cocoate
Foams paste from coconut oil
Xylitol
Reduces the risk of dental decay
We've Earned A Lot Of Awards
Trusted by 360,000+ Smiles and Dental Experts
Frequently Asked Questions
Unlike standard natural toothpastes, we use:
- 10% Eggshell-derived hydroxyapatite (the scientifically proven concentration)
- Natural magnesium & zinc for enhanced absorption
- Premium minerals that synthetic versions lack Think of it as nature's perfect formula for your teeth.
Consider this:
- One tube lasts 3 months (just 27¢ per day)Prevents costly dental treatments
- Contains premium ingredients that cheaper brands skip
- Includes natural minerals missing from synthetic versions"
What makes the 10% concentration so important?
