- Created by Dr. Jennifer Eisenhuth, DDS, a dentist with more than twenty years in private practice.
- Trusted by dental practices and the patients they treat.
- We use premium-grade nano-hydroxyapatite (nHAp) at 10%, sourced from the world's leading producers.
- Third-party tested for lead, arsenic, and cadmium.
- No SLS, titanium dioxide, propylene glycol, artificial colors, or flavors.
- We offer fluoride and fluoride-free options because every patient has different needs.
Made by a Dentist, Trusted Across Practices
Dr. Jen started making oral care products in 2019, after her daughter fell ill and was hospitalized. When she was discharged, doctors told Dr. Jen to scrutinize every household product, including the toothpaste they used, for any irritants that could affect the healing process.
As a practicing dentist and former civil engineer, Dr. Jen decided to create a toothpaste that’s gentle and effective for oral health. Seven years later, with the help of leading international toothpaste chemists, she started giving the tubes to patients in her clinic.
Dentists at other offices noticed improvements in patients who had seen Dr. Jen and called her to ask what she was using. Soon after, practices all over the country started buying the toothpaste, and Dr. Jen Natural became a trusted name for oral health products.
Luxury Toothpaste for Optimal Dental Health
Our toothpastes contain natural ingredients that remineralize your teeth while protecting sensitive mouth tissues. Explore the many benefits of Dr. Jen’s formulas:
Formulated for Enamel Health and Brighter Smiles
Dr. Jen’s toothpastes contain premium nano-hydroxyapatite that promotes mineral uptake. It helps replenish lost minerals and smooth the tooth surface for a naturally healthier and brighter smile.
Premium Nano-hydroxyapatite toothpaste can also make it harder for stains and plaque to cling to teeth and help relieve sensitivity by sealing exposed dentinal tubules. It’s gentle and effective protection in a single tube.
Customized Tubes for Different Needs
We understand that individual oral microbiomes and sensitivities need more thoughtful care. That’s why we offer a range of different formulas, including fluoride toothpaste and fluoride-free options.
Gentle Natural Ingredients
Dr. Jen’s is more than a premium nano-hydroxyapatite toothpaste. It is a line of unique advanced formulations designed to help with halitosis while promoting a healthier oral microbiome.
Need an SLS free toothpaste? Or do you want a product that has no artificial flavors? Dr. Jen Natural is the right choice for toothpastes that are free from SLS, titanium dioxide, artificial colors, and petroleum-based additives.
We use botanicals such as aloe vera and calendula to soothe mouth tissues, plus xylitol and stevia to sweeten our pastes. The highest performing ingredients are sourced to deliver optimal outcomes.
Recognized for Excellence
Our Super Paste formula was named ConsumerLab.com's July 2025 Top Pick for remineralizing toothpaste. It has also earned recognition from trusted publications such as CNN Underscored.
Oral Care for Every Unique Smile
Explore our dental care products, including:
- Fluoride Free Formulas: Contain 10% premium nano-hydroxyapatite for optimal mineral uptake.
- Fluoride Toothpaste: Our fluoride pastes contain 0.22% sodium fluoride and 10% premium nHAp to strengthen enamel and help prevent cavities.
- Super Paste Perio: Exposed dentin is softer than enamel, requiring toothpaste that is specifically designed for those with gum disease. Dr. Jen’s Super Paste Perio is that solution. Our perio paste contains aloe vera and calendula, which are gentler on inflamed mouth tissue.
- Super Paste Ortho: Great for enamel protection during orthodontic treatment, where brackets and wires make it harder to clean your teeth. Super Paste Ortho also contains nHAp and fluoride to help strengthen and protect teeth.
Not sure which is right for you? Take our formula quiz to find the best dental toothpaste for your smile.
Buy Dr. Jen Natural in Wholesale
We offer two exclusive programs for licensed dental professionals:
- Practice Wholesale: Perfect for dental offices that want to offer Dr. Jen’s premium toothpastes directly to their patients, with special case pricing and dedicated practice accounts. We also offer 40% off on each purchase.
- ProSelect for Dental Professionals: Available to licensed dentists, hygienists, and registered dental assistants. ProSelect members receive patient referral pads and direct access to Dr. Jen for clinical questions and guidance. You’ll also get 35% off on each online order.
Frequently Asked Questions
Can You Buy Dr. Jen's Toothpaste Without Going Through a Dentist?
Yes. The full collection is available on drjennatural.com; no referral needed. After taking our formula quiz, you can buy your ideal toothpaste from the website. Dentists and hygienists can buy wholesale and get 40% off for their practice.
Do Dentists Recommend Fluoride or Fluoride Free Toothpaste?
A dentist may recommend fluoride toothpaste to people at high risk of cavities or to those with a history of tooth decay.
Alternatively, a dentist may recommend a fluoride-free formula to patients who prefer fluoride-free oral care. Our fluoride-free pastes offer a safe, non-toxic remineralizing alternative that helps protect the teeth from cavities.
Which Dr. Jen's Formula Suits Sensitive Teeth?
All Dr. Jen toothpastes can help with sensitivity because each formula contains 10% nHAp that penetrates and seals exposed dentinal tubules, blocking pain pathways at the root cause. Dr. Jen's KeraHAp™ is the first and only peptide-and-nano-hydroxyapatite toothpaste on the market, and it’s also great for daily sensitivity.
