"Dr Jen's toothpaste and floss are the only way to go. They are made with only healthy ingredients (check the ingredients on other labels to compare) by a world-known orthodontist. Thank you for making products we can use and feel good about, Dr. Jen!"
20 cents a day
17 cents a day with subscription
Dr Jen Natural
Fluoride-Free Strawberry 10% Premium Nano Hydroxyapatite Toothpaste
2000
$20.00
Unit price perDr. Jen's Fluoride-Free 10% Nano Hydroxyapatite Toothpaste for Kids is specifically designed with kids in mind.
The ultimate fluoride-free, strengthening, and proven toothpaste that tastes great too!
We use only the proven ingredients to help protect enamel, and give your kids something to smile about when they brush their teeth. Do not swallow. Spit after each use.
Patent pending...
Ingredients: Glycerin, Water, Hydrated Silica, Xylitol, Nano Hydroxyapatite, Natural Strawberry Flavor, Xanthan Gum, Potassium Sorbate, Citric Acid, Calendula Extract
20 cents a day
17 cents a day with subscription
Dr Jen Natural
Fluoride-Free Strawberry 10% Premium Nano Hydroxyapatite Toothpaste
2000
$20.00
Unit price per
Starting at 20 cents a day
In stock - Ready to be shipped
Glycerin, Water, Hydrated Silica, Xylitol, Nano Hydroxyapatite, Natural Strawberry Flavor, Xanthan Gum, Potassium Sorbate, Citric Acid, Calendula Extract
Estimated delivery between January 19 and January 21. Order within .
2000
$20.00
Unit price per
Proven Ingredients
Powered by ingredients like nano-hydroxyapatite and xylitol—clinically shown to protect enamel and reduce sensitivity.
Dentist Developed & Approved
Created by a licensed dentist with decades of experience—trusted by professionals and families alike.
Over 360,000 Stronger Smiles
Join the growing community who’ve made the switch to safer, science-backed oral care.
Proven premium ingredients.
The ultimate fluoride-free, strengthening, and proven toothpaste that tastes great too!
We use only proven premium ingredients to help protect enamel, and give your family something to smile about when they brush their teeth.
Brush twice a day with a pea size amount. Spit excess toothpaste and do not rinse after brushing. Wait 30 minutes before consuming food or beverages for maximum mineral uptake.
THE DR. JEN DIFFERENCE
What does your enamel really need in your fluoride-free toothpaste?
The answer is easy: Optimal cavity protection and remineralisation
Studies show concentrations of 10% nano Hydroxyapatite asthe optimal level in toothpaste for “optimal levels ofprotection, hypersensitive management, and whiteningbenefits, decreased dental hypersensitivity, and increasedtooth brightness”
Proven Ingredients
Dentist Developed & Approved
Made With Backed-By-Science Ingredients
Real Result, Real Smiles
From first-time users to long-time fans, people everywhere are experiencing the difference our toothpaste makes.
Whether it's stronger enamel, fresher breath, or a healthier mouth, the results speak for themselves.
Take the next step towards a healthier smile with each tube of Dr. Jen’s Natural toothpaste containing Optimal Concentrations of 10% Premium Nano-Hydroxyapatite.
DR JEN VS THE REST
Dr Jen’s Fluoride-Free Cool mint
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The number one nHAp toothpaste trusted and recommended by dental professionals.
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Uses the highest quality, 10% nHAp.
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Dentist developed and owned.
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Made in an FDA facility in the USA.
VS
Hydroxyapatite Toothpastes
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Hyped brands using paid social media influencers.
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Use diluted concentrations of nHAp or cheaper nHAp crystals.
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Mass produced, private label formulations.
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Not manufactured in an FDA facility.
A Blend of Science & Flavor
#1 Remineralizing Toothpaste
Dental Professionals Choose Dr. Jen
FAQs
Dr. Jen's is the #1 dentist-recommended nano-hydroxyapatite toothpaste, trusted by dental professionals nationwide. Dr. Jen has spent six years perfecting these advanced formulations, sourcing the highest-grade nano-hydroxyapatite available.
Our rod-shaped crystals meet rigorous EU safety standards for synthetic nHAp, and our eggshell nHAp is ISO certified. While other brands have approached us wanting to use our premium sources, we protect the integrity of our supply chain to ensure every tube meets our exacting standards.
Dr. Jen Super Paste combines 10% nano-hydroxyapatite with fluoride, clinically proven to outperform fluoride-only toothpastes. This triple-action formula uses nano-hydroxyapatite, fluoride, and xylitol to keep enamel strong and resilient. Available in Mint and Strawberry.
Dr. Jen Fluoride-Free delivers the same cavity protection as fluoride using premium-grade nano-hydroxyapatite at the optimal 10% concentration. Blended with our proprietary essential oils, it freshens breath while supporting a healthy oral microbiome. Available in Mint and Strawberry.
Dr. Jen Eggshell is the first and only naturally-derived nHAp toothpaste, formulated with 10% eggshell nano-hydroxyapatite. Eggshells naturally contain magnesium and zinc, which promote higher mineral uptake for enhanced enamel protection. Available in Mint and Orange Mango.
We use a proprietary blend of natural essential oils, no synthetic flavoring. Our mint paste contains essential oils with coconut oil-based foaming, while our strawberry paste is naturally foam-free. You'll never find sodium lauryl sulfate (SLS) in any Dr. Jen's formula.
Nano-hydroxyapatite (nHAp) is composed of calcium and phosphate minerals, the same minerals that make up 97% of your tooth enamel and the mineral portion of your bones. The "nano" means the particles are extremely small, measured in nanometers, allowing them to behave like your natural enamel crystals.
How it works:
- Absorbs and removes dental plaque
- Replenishes lost calcium and phosphate minerals
- Fills in micro-fissures on tooth surfaces
- Reduces sensitivity by sealing exposed dentinal tubules
Think of it as giving your teeth the building blocks they need to stay strong.
There's something we want you to know because behind every tube is a story that started long before it reached your bathroom shelf.
It began in a hospital room.
Years ago, Dr. Jen's daughter became dangerously ill with a life-threatening stomach condition. As any parent would, Dr. Jen searched for every way to support her daughter's healing, down to the smallest details, including something as simple as toothpaste.
What she discovered shocked her.
Fluoride-free toothpastes aren't regulated. Brands can claim "nano-hydroxyapatite" while using cheap, low-quality versions or including so little that it does almost nothing. Labels didn't tell the full truth, and Dr. Jen couldn't find a single toothpaste that matched what the science said her daughter needed.
In that hospital room, one thing became clear: if the right toothpaste didn't exist, she would have to create it.
A mother's worry became a mission.
Dr. Jen spent years studying particle size, purity, concentration, safety, and biocompatibility. She rejected anything that didn't meet the highest standard, even when it cost more.
- Only true high-grade nano-hydroxyapatite
- Only the optimal concentration proven to protect enamel
- Only clean, gut-friendly ingredients gentle enough for someone fighting for their health
No shortcuts. No compromises. Just a formula built with the same care she wanted for her own child.
That's why our toothpaste costs more. Because it was never created to be the cheapest. It was created to be the safest, the purest, and the most effective. Born from fear, love, science, and the determination of a mother who refused to settle.
And yet, it comes down to 25 cents a day.
For up to 25 cents per day, you give your enamel the level of protection research actually supports, without the gut-disrupting ingredients found in many conventional formulas. About the same as your morning coffee, but for your long-term health.
Brush as you normally would, then spit out the excess but don't rinse. For maximum mineral uptake, wait 30 minutes before eating or drinking. This allows the nano-hydroxyapatite to fully bond with your enamel.
As always, discuss any specific questions or concerns with your dental team, who knows your personal oral health best.
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