Free Welcome Kit with your first 3 tube subscription
A copper tongue scraper and silk floss, added to your first order. A $33.50 value, yours at no cost.
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Trusted by 500+ dentists nationwide
360,000+ smiles
ISO-certified nHAp source
No SLS · No parabens · No artificial flavor
Trusted by 500+ dentists nationwide
360,000+ smiles
ISO-certified nHAp source
No SLS · No parabens · No artificial flavor
New subscribers
Your routine, fully equipped
Copper tongue scraper
Reaches what brushing
leaves behindGently scrape from back to front, rinsing between passes, for the part of your routine toothpaste alone does not cover.
Silk floss
Do something drastic,
ditch the plasticSilk floss built to cut your microplastic exposure instead of adding to it.
Dr. Jen's KeraHAp™
New
Dr. Jen's KeraHAp™
- The most advanced fluoride-free toothpaste
- Outperforms both fluoride and nHAp toothpastes
- Highest level of fluoride-free protection
- 1st and Only Peptide-Enhanced + Premium nHAp
- Supports Replenishment of Enamel
- Guided Crystal Formation
Up to 0.36¢/day$28.00
Total $75.60
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Exclusive membership
rewards -
30-day money-back
guarantee -
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Dr. Jen
Dr. Jen's KeraHAp™
Generic nHAp
Generic hydroxyapatite toothpaste
Independent, family owned
Venture-backed
Formulated for enamel health
Mass produced for margin
Backed by lab studies
Driven by trends
A formula for each need
One formula for everyone
LISA MARKER, RHD
“We've been using Dr. Jen's in our office for about a year, we've seen high patient compliance & satisfaction. I've had my teen using the SuperPaste and we've noticed a significant difference in his white spot lesions."
“I am a hygienist here in Denver, Colorado, and about a year ago, I started using the Dr. Jen Super Paste, and I love it. I have noticed my teeth are less sensitive. They are whiter, they are brighter, they are just slicker, if that's a word. And so I do recommend this to my patients, and especially if they're having sensitivity and they're using another sensitive toothpaste and it's just plateauing.”
DR. Naomi, Dental Hygienist
DR. TRACY, DENTAL HYGIENE STUDENT
"I think it's an incredible product, especially for patients who maybe feel a little bit skeptical about fluoride. It's a great alternative so that they still have care and protection."
"Hey guys, just heard about Dr. Jen's toothpaste. It's got hydroxyapatite mixed with fluoride. It's a great product. It's gonna be awesome for patients, and you guys should all try it out."
Matt Anderson
Dr. Nicole Hartshorn Regional Manager, Pediatric Practice
“Before using Dr. Jen's toothpaste, she was having cavities every six months at her visits, and then we put braces on her, and I was very, very worried the whole time. And after entering orthodontic treatment she was using the super paste, and we've gone 18 months with no cavities at all, and her teeth look amazing.“
“I love the Nano-hydroxyapatite and the fluoride combination. Seeing amazing results on patients with incipient caries, with their sensitivity. It's just an amazing toothpaste that you know they're using the right crystals in the Nano-hydroxyapatite. It's amazing.”
DR. Jamie Hopkins Dental Hygienist
Less thinking, more smiling
Your routine, simplified
See how your Welcome Kit subscription fits into your routine, from your first order on.
Your subscription journey
-
Your first order, elevated
Your 3 tube subscription ships with a free Welcome Kit, no extra steps.
Free Welcome Kit gifts
-
Every order after
Shipping is on us, every time you reorder.
Free shipping
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You stay in control
Skip, pause or cancel anytime from your account, no calls needed.
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It started with a phone call
no parent wants
Dr. Jen's daughter, months from starting dental school and following in her mother's footsteps, developed an infection from a fractured tooth. The treatment that followed set off a chain of complications that landed her in the hospital and put her dream on hold for two years.
When she finally came home to recover, doctors gave Dr. Jen one clear instruction: look at every product the family used, down to the toothpaste.
The expert behind the formula
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Top of her class, University of Minnesota School of Dentistry, 1994
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University of Minnesota Department of Orthodontics
DENTIST-DEVELOPED & APPROVED
So Dr. Jen made one herself
As a dentist, and an engineer before that, she wanted a toothpaste clean enough to feel good about, and serious about caring for teeth. She couldn't find one that did both. So she started making it in her own kitchen.
That kitchen experiment became seven years of work alongside some of the world's leading toothpaste chemists, formulating with Nano-hydroxyapatite, an ingredient widely used in toothpaste across Japan and Europe.
A Career Built on Excellence
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MN Association of Orthodontic Achievement Award
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In private practice since 1996 · mother of three
CLEANER INGREDIENTS
A kitchen experiment that dentists came looking for
Dr. Jen never set out to build a brand. But once the toothpaste was online, dentists across the country started calling, using it for their own families, then asking to bring it to their patients.
That's the standard the brand still holds to: make the toothpaste she'd put in her own daughter's hands.
I searched health food stores and the internet for a toothpaste with proven ingredients, and came up empty-handed. So I created it.
Dr. Jennifer Eisenhuth, DDS
Frequently Asked Questions
Can I cancel anytime?
Yes. Skip, swap, or cancel at any time with no fees or commitments.
When do I receive my Welcome Kit?
Your Welcome Kit ships with your first order, automatically.
How does the 10% discount work?
Your member discount is applied automatically to every recurring order. No codes needed.
Can I change my formula?
Yes. You can swap your formula at any time from your member dashboard.
Whiter, stronger, fresher
starting with your next brush
KeraHAp™
3 tubes of KeraHAp™ for $75.60
just $0.36 a day
Plus a free starter kit and free shipping.
Backed by our 30-Day Smile Guarantee.
