Wellness Begins With Your Smile

Flouride free & all-natural, Dr.Jen's toothpaste combines non-toxic, nourishing & clinically proven ingredients designed to restore oral health and strengthen your smile.

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Clinically Proven Protection
Made With 100% Safe & non-toxic Ingredients
Dentist Developed & Approved

Non-Toxic & Clinically Proven Ingredients Designed to Help Prevent Tooth Decay

- Flouride Free
- Made with all-natural ingredients
- Paraben-free, vegan & cruelty-free
- Clinically proven remineralizing Ingredient Nano-Hydroxyapatite
- Naturally whitening and ideal for sensitive teeth
- Essential oils designed to promote a healthy mouth microbiome
- Safe to swallow

• No Sodium Lauryl Sulfate
• No Titanium Dioxide
• No Propylene Glycol
• No Artificial Color
• Parabens Free


Aqua, Calcium Carbonate (helps remove stains and whiten teeth), Xylitol, Glycerin (soothes and moisturizes, derived from coconut), Silica (polishes teeth), Nano-Hydroxyapatite (strengthens enamel), Potassium Cocoate (foams paste from coconut oil), Cellulose Gum (thickens paste), Natural Flavor, Peppermint Oil, Spearmint Oil, Black Cherry (provides powerful antioxidants and reduces inflammation), Papaya (provides powerful antioxidants), Glycyrrhiza Glabra (flavors from licorice root), Citric Acid (preserves naturally), Spirulina (provides powerful antioxidants and coloring )

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All the good stuff. None of the bad.

(Now that’s refreshing!)
Dr. Jen's Fluoride Free toothpaste contains 10% Nano-Hydroxyapatite. Toothpaste containing 10% Nano-Hydroxyapatite is as effective as fluoride in protecting teeth from decay. See clinical study on 10% Nano-Hydroxyapatite.

Using natural ingredients that are safe for your body and taste delicious, Dr. .Jen’s proprietary blend of essential oils are designed to promote a healthy mouth microbiome and freshen breath.

Real dental professionals. Real reviews.

Dr. Chris Stansbury Orthodontist

"When I normally went for my 6-month checkup, my dentist usually found a few areas of inflammation regardless of how much I brushed and flossed. It was so frustrating. Since I started using Dr Jen's toothpaste, there has been not trace of inflammation! Dr Jen's toothpaste is only made with the high quality natural ingredients and formulated by dental healthcare professionals. I highly recommend Dr Jen's toothpaste."

Dr. Tonya Volk

"Dr Jen's toothpaste and floss are the only way to go. They are made with only healthy ingredients (check the ingredients on other labels to compare) by a world-known orthodontist. Thank you for making products we can use and feel good about , Dr Jen!"

Jae Brimhall, DDS

"Seriously, my kids LOVE this stuff. I used to fight them to brush their teeth but now they run to do it. Amazing piece of mind that they are brushing with such a high quality product as well that I know is doing good for them."

Simon Broccard , DDS

"I recommend Dr Jen Toothpaste to all my friends. Dr Jen's natural ingredients are nontoxic yet have safe tooth strengthen ingredients. Also tastes great and safely whitens my teeth."

Kristi. Licensed Dental Assistant

"Dr Jen's toothpaste makes my teeth feel silky smooth while safely whitening my teeth. It has great-tasting peppermint oil that helps kill bad bacteria while creating fresh breath. I highly recommend using Dr Jen's!"

Ross E. Dental Student

"I used to use charcoal toothpaste before I found Dr Jen's. Now I'm remineralizing my teeth with a natural toothpaste that tastes amazing!"

Dr Peters

"Dr Jen's Natural toothpaste uses clinically proven reminerlizing ingredients to help stop tooth decay. Tastes great and freshens breath. I highly recommend it."

The Dr. Jen Difference

You'd think that all fluoride-free toothpastes would be good for your teeth, but they are not. Dr. Jen’s toothpaste brings together all-natural ingredients, sustainable and biodegradable materials, as well as proven remineralizer Nano-Hydroxyapatite. It tastes good, feels good and fights decay.

Customer Reviews

“I recommend Dr Jen Toothpaste to all my friends. Dr Jen's natural ingredients are nontoxic yet have safe tooth strengthen ingredients. Also tastes great and safely whitens my teeth.”

Elizabeth M - Verified Buyer

"I used to use sensitive toothpaste before Dr Jen's. After using the Super Paste for a week, my teeth are no longer sensitive at all!"

Dave J. - Verified Buyer

"I stopped using Sensodyne when I discovered it contained Potassium Nitrate to numb my teeth (same ingredient to make explosives). Now I use Dr Jen's nano Hydroxyapatite, which is safe to swallow and also has helped to whiten my teeth!"

Peter E. - Verified Buyer

"After trying many different natural toothpastes, Dr Jen is the best! My teeth are whiter, cleaner and I love the taste."

Amanda - Verified Buyer

Dr. Jen’s 30 Day Smile Guarantee

If your teeth are not happy, we’re not happy and your toothpaste is on us!

Backed by over 25 years of Dental Experience

Dr.Jen’s products are good for your body & good for the earth. Our toothpastes are earthfriendly, made from all biodegradeable materials, vegan friendly, and never tested on animals.

Environmentally Friendly
No Animal Testing
Rated 4.8 out of 5 stars
Based on 215 reviews
Total 5 star reviews: 192 Total 4 star reviews: 18 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 3
81%would recommend this product
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215 reviews
  • KQ
    Kevin Q.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Mr Q

    I like it I’m glad that I was able to come across this product has a good taste to it & I’ve notice a difference in the quality of clean that provides & piece of mind I get from it being fluoride free, can’t wait see more results a I continue to use this product!👍

  • AK Profile picture for Alexandra K.
    Alexandra K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Loving this toothpaste!

    Wanted to switch to something fluoride free with more natural ingredients, and I love the way this feels on my teeth! Nice and light, not heavy like most of the paste out there, and I don't salivate as much while brushing which is great! No turning back after this switch, Thank you Dr. Jen!

  • HC
    HENRY C F.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    It foams

    I have tried other brand, D Jen's acts like traditional toothpaste. It also taste good.

  • LM
    linda m.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    I see the difference

    I love this toothpaste. I had become sensitive to most toothpaste. This is amazing ! No sensitivity and my teeth are whiter too. Worth a few extra dollars. Just reordered. And the floss is great too.

    Dr Jen Natural
    1 year ago

    Thank you for the great review!

  • ZP
    Zach P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 years ago
    5 Stars

    I love this toothpaste. It is the best mint flavor toothpaste I have every used

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