I love this toothpaste. My teeth are doing so much better at the gum line. I just bought an extra one for my son
Get back to the good stuff
Just because you've lived with sensitivity doesn't mean you have to keep living with it.
Sensitivity doesn't only change what you eat. It changes the small family moments: the coffee or matcha you let go cold at breakfast, the ice cream treat with your family you pass on at the park while everyone else digs in.
Hot coffee, again
Enjoy hot coffee or iced matcha without discomfort.
Ice cream with your kids
Continue to create great memories with your family.
Cold drinks, no wincing
Rediscover the simple pleasure of something ice cold.
"I searched health food stores and the internet for a toothpaste with proven ingredients, and came up empty-handed. So I created one."
Made by a dental family, not a marketing team.
It began in a hospital room. Years ago, Dr. Jen's daughter became dangerously ill and couldn't use traditional toothpaste. As any parent would, Dr. Jen searched for every way to support her daughter's healing, down to something as simple as toothpaste. In that hospital room, one thing became clear: if the right toothpaste didn't exist, she would have to create it.
Dr. Jen, a dentist and former engineer, spent seven years testing thousands of ingredients to create a clean yet effective fluoride-free toothpaste. Today she works alongside her children, Dr. Claudia and Dr. Gabe, they formulate cleaner, advanced preventative oral care products, as an independent dental family sourcing the highest-quality ingredients.
A Different Approach To Sensitive Teeth.
Most sensitivity toothpastes rely on potassium nitrate or potassium chloride to calm the nerve. Dr. Jen's formulations do not require pain blockers. Its premium eggshell nano-hydroxyapatite goes to work on the tooth itself.
Nerve
When enamel wears or gums recede, tiny channels in the dentin called tubules are left open to hot and cold.
Fills exposed dentinal tubules
When enamel wears or gums recede, tiny channels in the tooth let hot and cold reach the nerve. nHAp fills these channels to help manage sensitivity.
Strengthens enamel
Eggshell nHAp is rich in magnesium, iron, silicon and collagen, supporting higher mineral uptake to remineralize and protect enamel.
Gentle every day
Low-abrasion and pH balanced, with no SLS, fluoride, or synthetic flavors and colors. Gentle enough for the whole family's routine.
I love this toothpaste. My teeth are doing so much better at the gum line. I just bought an extra one for my son
I love this toothpaste. My teeth are doing so much better at the gum line. I just bought an extra one for my son
I love this toothpaste. My teeth are doing so much better at the gum line. I just bought an extra one for my son
I love this toothpaste. My teeth are doing so much better at the gum line. I just bought an extra one for my son
Clean, effective sensitivity care without added pain blockers.
For families looking for a clean-ingredient toothpaste that helps manage sensitivity, Dr. Jen's is the toothpaste of choice.
Feature
Generic Sensitivity Toothpaste
Dr. Jen's Eggshell nHAp Toothpaste
No potassium nitrate or potassium chloride
No
Yes
10% eggshell-derived nHAp
No
Yes
Fluoride-free
No
Yes
No SLS, synthetic flavors or colors
No
Yes
Formulated by a dental family
No
Yes
Powered by Nature, Rooted in Science
Frequently Asked Questions
Eggshell outperforms synthetic nHAp because it is rich with magnesium and zinc.
10% is the concentration the research on nHAp points to. Many brands use less and don't disclose how much.
Yes, it's fluoride-free and foam-free, which makes it easier for kids and for anyone with sensitive gums or mouth ulcers.
Cool Mint is the classic, clean, not aggressive. Orange Mango is the one kids ask for. Both are flavored with essential oils, not synthetic flavoring.
Brush twice a day for two minutes with a pea sized amount. Spit, do not rinse the excess toothpaste. Wait 30 minutes before consuming food or beverages.
Anytime, in one click, from your account.
Say Yes To The Coffee. And The Ice Cream.
3 tubes for $56.10 (just $0.27 a day) plus a free Welcome Kit and free shipping. Backed by our 30-Day Smile Guarantee.
