Born from Love. Backed by Science.
A toothpaste that shows its work.No fluff. Just the science.Two minutes, twice a day. Make them count.nHAp and fluoride. Both, on purpose.No fluff. nHAp plus fluoride.Two minutes, twice a day. Make them count.
Biomimetic peptides and premium 10% nano-hydroxyapatite, dentist-formulated and fluoride-free. Every ingredient listed, every choice explained.KeraHAp™ pairs biomimetic peptides with premium 10% nano-hydroxyapatite. Fluoride-free, low-abrasion, and built by a dentist with 20+ years of clinical experience.A dentist-formulated, fluoride-free toothpaste with biomimetic peptides and premium 10% nano-hydroxyapatite. Helps reduce sensitivity and supports your enamel.Premium 10% nano-hydroxyapatite with fluoride and xylitol, for higher cavity risk or dry mouth. Dentist-formulated, low-abrasion, no SLS.Super Paste combines premium 10% nano-hydroxyapatite with fluoride for fluoride-enhanced remineralization. Built by a dentist with 20+ years of clinical experience.A dentist-formulated toothpaste with premium 10% nano-hydroxyapatite and fluoride, for higher cavity risk or dry mouth. Low-abrasion, enamel-safe.
- 10%
- Premium-grade nHAp
- 0
- Fluoride, SLS, fillers
- 20+ yrs
- Clinical experience behind it
- ≈40¢
- Per day, $28 a tube
- 10%
- Premium-grade nHAp
- +F
- Fluoride-enhanced remineralization
- 20+ yrs
- Clinical experience behind it
- ≈32¢
- Per day, $26 a tube
Free welcome kit with your first order: floss, toothbrush and tongue scraper ($42 value)
Free welcome kit with your first order: floss, toothbrush and tongue scraper ($42 value)
FREE
FLUORIDE
We show what others hide.
The spec sheet, not the sales pitch
Every ingredient earns its place. Here's what goes into KeraHAp™, what each part does, and what we leave out.Every ingredient earns its place. Here's what goes into Super Paste, what each part does, and what we leave out.
KeraHAp™ · Cool Mint
Fluoride-free- Active
-
Premium nano-hydroxyapatite, 10%
Optimal, research-backed concentration. Same minerals as enamel.
- Technology
-
Biomimetic peptides
Enamel-inspired technology for stronger mineral bonding.
- Sensitivity
-
Seals exposed dentinal tubules
Reinforces the tooth surface instead of numbing it.
- Cleaning
-
Low-abrasion silica system
Enamel-safe polishing for daily use.
- Microbiome
-
Xylitol
Supports oral microbiome balance.
- Fluoride
-
None
Fluoride-free remineralization.
- Made
-
USA, FDA approved facility
Dentist-formulated. Gluten free.
- No SLS
- No propylene glycol
- No titanium dioxide
- No artificial color
- No artificial flavor
- No fillers
- No pain blockers
Super Paste · Cool Mint
nHAp + fluoride- Active
-
Premium nano-hydroxyapatite, 10%
Optimal, research-backed concentration. Same minerals as enamel.
- Fluoride
-
Included
Fluoride-enhanced remineralization.
- Best for
-
Higher cavity risk or dry mouth
Or a history of cavities. Ask your dentist.
- Cleaning
-
Low-abrasion
Enamel-safe for daily use.
- Microbiome
-
Xylitol
Supports oral microbiome balance.
- Made
-
USA, FDA approved facility
Dentist-formulated. Vegan friendly.
- No SLS
- Vegan friendly
Quality isn't an upgrade. It's the standard.
Concentration is table stakes. Crystal quality is the difference.
Nano-hydroxyapatite (nHAp) is made of calcium and phosphate, the same minerals as tooth enamel. 10% is the optimal, research-backed concentration. But how well it works depends on the crystal itself.
GENERIC nHAp TOOTHPASTES
- Larger particles
- Lower performance
- Crystal source often not disclosed
DR. JEN'S PREMIUM nHAp
- Optimal particle size for enamel integration
- Superior purity and bioavailability
- Consistent, predictable results
- Sourced from the world's most respected producers
Oral care should be personalized, not one-size-fits-all.
Pick the formula for your mouth
Advanced daily care
Fluoride-freeDr. Jen's KeraHAp™
Peptide + premium nHAp complex. Low-abrasion and helps reduce sensitivity.
Everyday fluoride-free
Fluoride-freeFluoride-Free Toothpaste
For anyone who prefers fluoride-free care, with an optimal 10% nHAp.
Sensitivity
Fluoride-freeFluoride-Free Toothpaste, Eggshell nHAp
nHAp naturally derived from eggshells, pH balanced.
Higher cavity risk or dry mouth
nHAp + fluorideSuper Paste
Premium 10% nHAp with fluoride and xylitol. Fluoride-enhanced remineralization.
Gum sensitivity
nHAp + fluoridePerio Paste
Targets gum inflammation and supports periodontal health. Complements in-office care.
Braces & aligners
nHAp + fluorideSuper Paste Ortho
For braces and aligner wearers. Helps prevent white-spot lesions.
Created by a clinician, not a committee
Engineering-minded. Clinically trained.
Dr. Jennifer Eisenhuth began in Civil Engineering before discovering a deeper calling in dentistry, a profession that blends science, precision, and human connection. She earned her dental degree and completed her orthodontic residency at the University of Minnesota, where she later returned as part-time faculty.
In 2019, when her daughter became seriously ill, she examined every product her family used and found harsh chemicals and vague labels. So she went back to the science, and built the toothpaste she couldn't find.
- 20+ years in private practice
- Dentist & orthodontist
- University of Minnesota faculty
From people who read labels
Customers
Helps with sensitivity
This is the only toothpaste that has helped with hot/cold sensitivity. Not even Sensodyne helped. It's expensive, but it's worth it.
Great so far
I’ve only been using this for a short while, but I’m liking it so far. I wanted a toothpaste with a higher percentage of nano hydroxyapatite than my previous toothpaste, and the Dr. Jen product also has fluoride added as well. This is easy to use and the mint flavor is nice without being too intense. I will definitely repurchase to see the benefits of long term use
When it comes to nano hydroxy apatite toothpaste I only trust Dr.Jen, primarily because of the optimal concentration of n-ha and clean ingredients.
Sensitivity is gone
I was having some sensitivity issues and after 30 days of using Super Paste it’s completely gone. I’ve been using Super Paste for about 3 months and I won’t use anything else.
I’ve tried all the Dr Jen’s toothpastes and the eggshell is my favorite. It cleans well and has the perfect flavor/texture/consistency (for me) Love it.
I've been using Dr. Jen's toothpaste for a few months now, and I've become a SUPER fan of the SUPER paste (as evidenced by the near empty tube). My teeth feel so smooth after brushing and throughout the day. Also, it tastes great and gives teeth an extra sparkle. I'll be continuing to use this awesome toothpaste long-term.
Dental professionals
“I used to use charcoal toothpaste before I found Dr Jen's. Now I'm helping my teeth with a toothpaste that tastes amazing!”
“With many of my patients seeking oral care products free from propylene glycol, sodium lauryl sulfate, and artificial flavoring, I did an extension search on natural toothpaste. Dr. Jen’s was the only brand I discovered using safe and science-backed ingredients. I have seen less plaque build-up and stronger enamel with my patients using Dr. Jen’s. This is the only toothpaste I recommend for my patients.”
Set it up once. Brush better every day.
KeraHAp™, Cool Mint, 3 tubes. Dentist-formulated, fluoride-free, for daily use.
Free welcome kit with your first order: floss, toothbrush and tongue scraper ($42 value)
Super Paste, Cool Mint, 3 tubes. Premium nHAp with fluoride, for higher cavity risk or dry mouth.
Free welcome kit with your first order: floss, toothbrush and tongue scraper ($42 value)
- 30-day Smile Guarantee
- Made in the USA
- Free shipping over $60
Straight answers
Why doesn't it foam?
It's SLS-free by design. Foam isn't what protects your teeth. By avoiding SLS, Dr. Jen's formulas are gentler on oral tissues.
Will it help with sensitivity?
Yes. nHAp helps seal exposed dentinal tubules, one of the primary causes of tooth sensitivity. Unlike temporary numbing agents such as potassium nitrate, nHAp works by reinforcing the tooth surface itself.
Fluoride-free or fluoride: which should I pick?
Your call. KeraHAp™ is fluoride-free. If you have a higher cavity risk or dry mouth, Super Paste combines premium nHAp with fluoride. Ask your dentist which is right for you.
How does Subscribe & Save work?
Subscribe to a single tube and save 5% on every order, delivered monthly. Subscribe to 3 tubes and save 10%, delivered monthly, with a free welcome kit in your first order: floss, toothbrush and tongue scraper ($42 value). Skip, change, or cancel anytime from your account.
Why does it cost more than a drugstore tube?
Premium-grade nHAp crystals from the world's most respected producers, no fillers, no shortcuts. KeraHAp™ works out to about 40¢ a day.

