Five years ago, my daughter's life-threatening stomach infection became the catalyst for a revolution in oral care. After her release from the hospital, her physicians gave us strict guidelines for recovery. These included not only dietary restrictions, but a mandate to check all her personal care products for potential toxins.

As a dentist, I felt compelled to examine our toothpaste, reading the entire ingredient label for the first time. What I discovered shocked and dismayed me: our toothpaste contained toxic, petroleum-based ingredients that posed risk not just to our daughter, but to our entire family.

I scoured the internet and health food stores, searching for a toothpaste with proven enamel-remineralizing ingredients. To my frustration, I came up empty-handed. The few brands that did use nano-hydroxyapatite often fell short, using either diluted concentrations or incorrect "micro" crystals that could not match fluoride's enamel-remineralizing capabilities.

Determined to find a solution for my daughter, I took matters into my own hands. 

I partnered with a top toothpaste chemist to create what would become Dr. Jen's toothpaste. 

Our goal was clear: to develop a product that truly follows the science, using the full 10% nano-hydroxyapatite concentration. This precise formulation is crucial, as it's needed to deliver enamel remineralization levels equivalent to fluoride.

This personal journey led to the creation of Dr. Jen's - a toothpaste born from a parent's concern, a dentist's expertise, and a commitment to scientifically-proven oral care.