Personalize Your Oral Care
Premium Toothpaste
Cool Mint
- Fluoride-free preference
- Cleaner ingredients & transparent formula
- Premium nHAP crystals
100% Italian Silk Floss
- Made with premium 100% Italian Silk
- Gentle on the gums
- Effective at removing plaque
Super Paste -
Triple Protection Toothpaste
- For high cavity risk or cavity history
- For dry mouth (xerostomia)
- Alternative to prescription-strength fluoride
Fluoride-Free
Eggshell nHAp
- Fluoride-free preference
- Supports mineral uptake
- Cleaner ingredients and a formulation that follows the science
- Allergen warning: This product contains Eggshell
Super Paste Perio
- Fluoride preference
- Gum disease (periodontal disease)
- Gum health concerns
Super Paste -
Triple Protection Toothpaste
- For high cavity risk or cavity history
- For dry mouth (xerostomia)
- Alternative to prescription-strength fluoride
Premium Toothpaste
Cool Mint
- Fluoride-free preference
- Cleaner ingredients & transparent formula
- Premium nHAP crystals
100% Italian Silk Floss
- Made with premium 100% Italian Silk
- Gentle on the gums
- Effective at removing plaque
Fluoride-Free
Eggshell nHAp
- Fluoride-free preference
- Supports mineral uptake
- Cleaner ingredients and a formulation that follows the science
- Allergen warning: This product contains Eggshell
Born From Love, Backed by Science
The Dr. Jen Story
When Dr. Jen discovered toxic ingredients in traditional toothpastes after her daughter’s health scare, she created a safer alternative. Partnering with top chemists,
Dr. Jen’s delivers 10% nano-hydroxyapatite, the gold standard for enamel protection, because every smile deserves the best.
I scoured the internet and health food stores, searching for a toothpaste with proven ingredients. To my frustration, I came up empty-handed. The few brands that did use nano-hydroxyapatite often fell short, using either diluted concentrations or incorrect "micro" crystals that could not match fluoride's enamel-remineralizing capabilities.
Fluoride-Free
10% nHAp, 0.22% fluoride & Xylitol
10% Premium nHAp
from eggshell
Triple your protection with super paste
Premium Nano-Hydroxyapatite
Highest quality clinically effective nHAp at 10% concentration. Low-abrasion & enamel-safe cleaning
Naturally derived nHAp
First and only naturally derived nano-hydroxyapatite (from eggshells)
Xylitol
Supports oral microbiome balance
Low-abrasion silica system – enamel-safe polishing
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Fluoride-Free
• Fluoride-free preference
• Cleaner ingredients
• Optimal 10% nHAp without fluoride
Eggshell NHAp
• Fluoride-free preference
• Premium mineral uptake without fluoride
• Naturally derived, cleaner ingredients
Super Paste
• High cavity risk or cavity history
• Dry mouth (xerostomia)
• Alternative to prescription-strength fluoride
Perio Paste
• Fluoride preference
• Gum disease-periodontal disease
• Gum health concern
100% Italian Silk Floss
• Made with premium Italian Silk
• Gentle on the gums
• Effective at removing plaque
Formulated With Sensitive Smiles In Mind
Everything Your Smile Needs and Nothing It Doesn't.
#1 Remineralizing Toothpaste
Trusted By Dental Professionals
Dr. Jen's toothpaste is EWG VERIFIED™ and crafted with 99.9%+ natural ingredients, including xylitol and NovaMin.
Trusted by 360,000+ Smiles
and Dental Experts
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FAQs
Dr. Jen's is the #1 dentist-recommended nano-hydroxyapatite toothpaste, trusted by dental professionals nationwide. Dr. Jen has spent six years perfecting these advanced formulations, sourcing the highest-grade nano-hydroxyapatite available.
Our rod-shaped crystals meet rigorous EU safety standards for synthetic nHAp, and our eggshell nHAp is ISO certified. While other brands have approached us wanting to use our premium sources, we protect the integrity of our supply chain to ensure every tube meets our exacting standards.
Dr. Jen Super Paste combines premium nano-hydroxyapatite with fluoride, clinically proven to outperform fluoride-only toothpastes. This triple-action formula uses nano-hydroxyapatite, fluoride, and xylitol to keep enamel strong and resilient. Available in Mint and Strawberry.
Dr. Jen Fluoride-Free delivers the same cavity protection as fluoride using premium-grade nano-hydroxyapatite at the optimal 10% concentration. Blended with our proprietary essential oils, it freshens breath while supporting a healthy oral microbiome. Available in Mint and Strawberry.
Dr. Jen Eggshell is the first and only naturally-derived nHAp toothpaste, formulated with 10% eggshell nano-hydroxyapatite. Eggshells naturally contain magnesium and zinc, which promote higher mineral uptake for enhanced enamel protection. Available in Mint and Orange Mango.
We use a proprietary blend of natural essential oils, no synthetic flavoring. Our mint paste contains essential oils with coconut oil-based foaming, while our strawberry paste is naturally foam-free. You'll never find sodium lauryl sulfate (SLS) in any Dr. Jen's formula.
Nano-hydroxyapatite (nHAp) is composed of calcium and phosphate minerals, the same minerals that make up 97% of your tooth enamel and the mineral portion of your bones. The "nano" means the particles are extremely small, measured in nanometers, allowing them to behave like your natural enamel crystals.
How it works:
- Absorbs and removes dental plaque
- Replenishes lost calcium and phosphate minerals
- Fills in micro-fissures on tooth surfaces
- Reduces sensitivity by sealing exposed dentinal tubules
Think of it as giving your teeth the building blocks they need to stay strong.
There's something we want you to know because behind every tube is a story that started long before it reached your bathroom shelf.
It began in a hospital room.
Years ago, Dr. Jen's daughter became dangerously ill with a life-threatening stomach condition. As any parent would, Dr. Jen searched for every way to support her daughter's healing, down to the smallest details, including something as simple as toothpaste.
What she discovered shocked her.
Fluoride-free toothpastes aren't regulated. Brands can claim "nano-hydroxyapatite" while using cheap, low-quality versions or including so little that it does almost nothing. Labels didn't tell the full truth, and Dr. Jen couldn't find a single toothpaste that matched what the science said her daughter needed.
In that hospital room, one thing became clear: if the right toothpaste didn't exist, she would have to create it.
A mother's worry became a mission.
Dr. Jen spent years studying particle size, purity, concentration, safety, and biocompatibility. She rejected anything that didn't meet the highest standard, even when it cost more.
- Only true high-grade nano-hydroxyapatite
- Only the optimal concentration proven to protect enamel
- Only clean, gut-friendly ingredients gentle enough for someone fighting for their health
No shortcuts. No compromises. Just a formula built with the same care she wanted for her own child.
That's why our toothpaste costs more. Because it was never created to be the cheapest. It was created to be the safest, the purest, and the most effective. Born from fear, love, science, and the determination of a mother who refused to settle.
And yet, it comes down to 25 cents a day.
For up to 25 cents per day, you give your enamel the level of protection research actually supports, without the gut-disrupting ingredients found in many conventional formulas. About the same as your morning coffee, but for your long-term health.
Brush as you normally would, then spit out the excess but don't rinse. For maximum mineral uptake, wait 30 minutes before eating or drinking. This allows the nano-hydroxyapatite to fully bond with your enamel.
As always, discuss any specific questions or concerns with your dental team, who knows your personal oral health best.











